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Panorama · property due diligence for private buyers

Redesign of a neglected B2C platform — my own initiative, shipped in a month

Panorama lets a private individual order the same property and participant checks our B2B platform sells to companies — and pay for them on the spot. Nobody owned it: it ran on legacy components, looked outdated and wasn’t adapted for mobile. I proposed the redesign myself and took it from pitch to release

Category
Real estate, B2C
My role
UI + UX design
Team
~10 people
Timeline
~1 month
Platform
kontur.ru/panorama ↗
Panorama property check screen on a laptop

Context

Our main product was a due-diligence platform for companies — real-estate agencies, brokers, legal teams. Panorama was its consumer twin: the same reports on a flat and on the people involved in the deal, but ordered and paid for by a private buyer.

When a small task on it landed on my desk, I looked at the whole thing and came back with a redesign proposal instead.

It existed like a poor relation — no dedicated team, no roadmap, no visible connection to the product it came from

Reasons for redesign

Written for B2B, sold to B2C
Dry, official, unwelcoming — my first project for consumers, and the bar for being engaging is much higher than in B2B
Legacy components
Built before we had a design system at all, and out of step with every other platform in the family
Phone users, desktop-only layout
Private buyers came from phones more often than from laptops, and nothing was adapted for them

What I did

1.
Gave the platform a consumer face. The old design was flat, dry and unappealing — nothing about it invited a private buyer in. I made it engaging and attractive, so that using the service actually feels pleasant.
Before
After
Panorama before — old flat property information screen
Panorama after — new screen with illustrations
Before / after — toggle to compare the old bleak screen with the new illustrated one
2.
Brought it into the family. Panorama had no visible connection to the parent real-estate product — it was built in some random shade of blue, I still don't know where it came from. I replaced it with the brand colour of our real-estate product, its corner radii, buttons and other visual patterns, plus the company-wide component library — where the library had nothing to offer, I designed the component myself. The result was one unified product line instead of two strangers.
Before
After
Panorama before — old landing page with no visual link to the parent product
Panorama after — new landing page in the brand colour and shared components
Before / after — toggle to compare the disconnected old landing with the unified new one
3.
Made it responsive. Our combined analytics for Panorama and Expert Check showed just 3% of sessions coming from phones — but that 3% was over 20,000 people, and we knew private buyers reached for their phones even more often than businesses did. That was reason enough to design for mobile properly.
Device type breakdown: desktop 92.27%, mobile 3.04%, tablet 0.12% of active users
Device breakdown across Panorama and Expert Check, shared analytics
I designed mobile and tablet layouts separately — unusual for us at that time — and had to work out breakpoints and screen widths from scratch. The whole order-and-pay flow became available on whatever device people had in hand.
Mobile layouts of the Panorama order flow
Mobile — full order-and-pay flow, states and modals
Tablet layouts of the Panorama order flow
Tablet — same flow at the intermediate breakpoint
Impact
  1. Panorama joined the product family. It adopted the shared visual language, current components, and a clear connection to the B2B platform it grew out of.
  2. The full order-and-pay flow became usable on phones and tablets, giving private buyers access on the devices they naturally reach for.
  3. Users said it out loud — and the numbers backed them up. Feedback described the new flow as clearer and friendlier, while the report-ordering rating rose from 3.3 to 4.7.
Report-ordering satisfaction after the redesign: 4.7 average rating from 2,657 responses
Report-ordering satisfaction after the redesign — 2,657 responses
3.3 → 4.7★
average report-ordering rating
~1 month
from redesign proposal to release

What I took away

Matching the product's visual language to its users helped us increase user satisfaction and the app's rating.

Alena Slastnikova · Product Designer Next case: Admin →
Enlarged screenshot